Why would one want to outsource sales? Let’s check the top reasons for doing so and decide together whether it really worth it
Most probably once in a while, every businessman asked this question: “why one would outsource sales?” From accounting and legal services to shipping and recruitment, there are a lot of tasks that modern businesses outsource these days. Even if they don’t necessarily think of it as outsourcing! If someone is performing a service that keeps your business running and you’re paying an invoice rather than a salary – that’s outsourcing.
It is understandable to believe that
the functions which drive revenue should be performed in-house. But
the fact is that you can outsource almost every aspect of your day to
day operations. And that includes sales. Interested? Then read on to
find out why outsourcing sales could be beneficial for your company:
Recruiting and training a sales rep
takes time. Time you could be doing something else to grow your
business, and time that you’re without someone whose job is purely
the selling of your product or service. In business, time is money.
Then there is also the cost of an
employee to consider. Compensation, benefits, incentives, even office
space, and stationery! Small or medium sized businesses also have
less chance of attracting the best sales talent. Because they simply
can’t afford what the best sales reps are asking for, they’re
forced to settle for less than perfect.
are already sales experts
You might know your product inside
out and upside down. But that doesn’t mean you know how to sell it.
Effective sales require consistently finding and targeting qualified
leads, driving inbound traffic, converting those leads, and nurturing
prospects to close the sale.
It takes skill to do that and
experience to do it on a regular basis. By outsourcing your sales,
you get the advantage of a fully qualified and experienced sales team
who knows what a sales funnel is and how to coax a prospect through
every step of it!
The success of any business, but especially newer or smaller ones, is dependent on their ability to adjust to market trends, customer requirements, and their own growth. Hiring a sales rep or team is a long term commitment.
If you were to outsource your sales,
then you would be able to scale up and scale down as needed. It is
not a long term agreement. So you can hire an external sales team for
whatever period suits your business and your budget.
Freedom to focus
Sales is a time-consuming activity.
You have to find leads, cultivate opportunities, generate proposals,
negotiate deals, and do a whole lot of other things just to close a
single sale. Which means other areas of your business don’t get as
much attention as they may need.
Outsourcing your sales means there
are qualified experts handling all of that for you. So you can focus
on the aspects of your business that you’re more qualified for. Or
that you’re just more interested in!
the ideal sales strategy
Having an effective sales process is paramount to the success of your business. But if you’re not already an expert salesman then it can take time to learn which tools and strategies are best for your business. And simple mistakes can end up costing you.
When outsourcing your sales, you can
learn from the best. You are able to see the process and techniques
they use to maximize your sales. This allows you to develop the
training materials and anything else you may need to get your
in-house team up and running once your business reaches that stage.
With the dedicated team at Swivelt, you get all the benefits of a talented in-house sales team – without all of the risks. You may not have outsourced sales before. But there is no harm in exploring your options and giving it a try!